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All-Inclusive Done-For-You Marketing For Roofing Contractors

6 ways to make your roofing business stand out and reach new customers

by | Jan 18, 2018 | 0 comments

If you’re growing your roofing business and trying to land the most exclusive residential jobs and big commercial contracts, you need to make sure you are marketing your business in an effective way that will reach new customers and help you retain them. Here’s a few things you can do right now to win the roofing service market share in your area.

 

#1. Build a website focused on generating sales leads

Your website is your best chance for a great first impression. You need a professional, responsive design that effectively communicates the services you provide and quick ways to contact you. Make your site stand out by using your own images from jobs you’ve completed instead of stock photos.

Choose a domain name that is easy for people to remember and feature it prominently on your marketing materials. Phone numbers are harder to remember and people won’t call right away when they see your truck driving by with a large phone number on the side, but there’s a good chance they’ll remember your website and give you a call when they are in need of your services.

 

#2. Stand out from the competition

Research competing businesses in your area and pay attention to what kind of services and deals are offered. Find an area of service, pricing, or results that you can feature to make visitors to your website clearly see why you’re a better choice.

Make sure all the services you offer are displayed prominently with all relevant details included. Your website visitors will compare roofing services before they choose who to hire, so make sure your business stands out above the others.

 

#3. Use search marketing

When someone searches for lawn care in your area, you’ll want your website to show up in the search results.

Use pay-per-click advertising to run ads through auction-based systems like Google Adwords.

Set up and rank for Google My Business, the maps listing and review platform Google uses for geo-targeted searches.  It’s free and can be optimized with your descriptions and customer reviews.

Your website will organically rank higher in search results by optimizing your website keywords, links, social media and blog content.

Use retargeting ads to target previous website visitors. People often don’t turn into customers the first time they see your website, so retargeting ads will remind them about your business and help push them to make the decision to hire you.

 

#4. Client testimonials

You won’t go far in this business without happy clients who recommend your services.

Online reviews are one of the first things people will see when they search for your business. If you have bad reviews – or no reviews at all – it will turn people away.

Make it clear to your staff that every client is a potential reviewer, and work on consistently finding new ways to improve your service to a level that exceeds expectations.

Unfortunately, people who have bad experiences are much more likely to leave a review than a satisfied customers. Use emails and follow-up calls to reach out to happy customers and ask them to leave you a review.

Feature testimonials on your website and your company video. Seeing satisfied people who recommend you makes it easier for potential clients to decide to choose you over your competitor.

 

#5. Create a Facebook business page

Facebook is a great place for roofing businesses to generate leads.

To create a strong Facebook business page, be sure to:

  • Include all your contact information
  • Set up Facebook messenger and check messages frequently
  • Set up reviews
  • Regularly post videos and images of your work

Encourage clients to leave Facebook reviews and use recommendations to refer you to friends.

 

#6. Use email marketing for client retention

Don’t let a competitor poach off your past clients. You need to keep your brand in front of people so they don’t fall for advertisements and deals offered by other businesses.

To help your clients remember you even in the off-season, regularly send a newsletter with special deals, lawn care tips, business updates and more.

Use customer relationship management software (CRM) to track contacts, deals, personal information, and scheduled work for each client.  Use this information to send email reminders of when certain yard care services need to be considered, along with a call to action to schedule the service.

Why Choose Roofing Boost For Your Marketing Needs?

The options for online marketing can be overwhelming, overpriced and overplayed. We are a no-nonsense option strictly for Roofing Contractors bringing new pre-qualified leads directly to you.

OUR TEAM

We are an experienced team of designers, developers, and marketers who want your work to stand out amongst your competition and win the bid.

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THE DATA

We are dedicated to the numbers. We will repeat what's working and report it all so you can measure the results of the Done For You System easily.

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DESIGN FIRST

An easy to use website layout, checklists, templates, and roofing industry-specific tips will give your business a consistent image while showing off your services.

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MOBILE FRIENDLY

When you need roof repairs you want numbers now. Your future clientele can easily search and submit requests right from their cell phones.

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Find Out If Roofing Boost Is The Best Fit For Your Marketing Needs.

You may have something in place, you may need to start from the ground up. Roofing Contractors get results with Roofing Boost marketing partnerships, you can too.

Find Out If Roofing Boost Is The Best Fit For Your Marketing Needs.

You may have something in place, you may need to start from the ground up. Roofing Contractors get results with Roofing Boost marketing partnerships, you can too.

ABOUT US

We help Roofing Professionals compete in local markets with our Done For You System packages that convert online searches into leads so you can focus on your business.

770-637-1525

Roofing Boost is a full service creative digital media agency based out of Atlanta. We offer the best website design and marketing solutions for Roofing Contractors across the country. Roofing Boost is committed to delivering effective lead generating websites for roofing contractors and done for you marketing services for roofing contractors.