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The importance of targeting your social media audience.

by | Jan 18, 2018 | 0 comments

When it comes to getting results with social media, one of the most important considerations is targeting the right audience. No matter what type of business you have, chances are most of your audience is using social media sites such as Twitter, Facebook, Pinterest, LinkedIn and others.

Within the overall umbrella of an effective digital marketing strategy, social media campaigns are proven to bolster your traffic and response from your campaign. Your SEO agency can do more than just improve your search words and track your organic search results. For social media, your audience is the key to a lot of your decision making. Knowing who your audience is, on every level, will help you speak to them in a way that will engages their interest and develops loyalty to your brand.

Additionally, having a successful and engaging social media account will help boost your SEO.

Benefits of Targeting Your Audience for Social Media.

You need to clearly define your audience before deciding how to reach out to them. This may include a profile that will list everything you know about your audience, from age and location to interests and hobbies. Knowing as much as you can about who your buyer actually is will help you write content and speak directly to them in a language they understand, which in return will create a more loyal customer and lead a higher ROI on your campaigns.

It’s a natural tendency to treat people the way we want to be treated, but the fact is we are all different and want to be treated differently. Your audience is the same, so learn how they want to be treated, their likes and dislikes, and connect with them that way.

Some decisions you’ll make based on your target audience include:

  • Platform: There are more and more social media sites from which to choose. In addition to Facebook, Twitter and LinkedIn, you also have Pinterest, Instagram and Snapchat. Part of targeting your audience is choosing which of the platforms will give you the best results. Knowing the demographics of social media users is very helpful.
  • Tailored Posts: Your audience might respond well to images or video, some may respond better to longer written content. The type of posts you make needs to be tailored to the audience you are trying to reach for better engagement.
  • Timing: Knowing your audience means that you have the edge in timing your posts to publish around their schedule and events that are important to them. If your audience is teens, you are not going to make posts and publish content during school hours, you are going to get the most bang for your buck by knowing what time they login to check out their social media platforms.
  • Profile: Your audience will be particular in the types of things that speak to them and your profile setup is no exception. Use your targeted knowledge to help inform everything from your image choices to the way your summaries are worded.

 

One thing you should realize is that your audience can change and expand. You may find that you’ve been targeting one audience but another type of customer emerges. Digital marketing is fluid so you can use the knowledge as you go to tailor new campaigns as your audience grows. This allows a more individualized approach for better engagement.

Why Choose Roofing Boost For Your Marketing Needs?

The options for online marketing can be overwhelming, overpriced and overplayed. We are a no-nonsense option strictly for Roofing Contractors bringing new pre-qualified leads directly to you.

OUR TEAM

We are an experienced team of designers, developers, and marketers who want your work to stand out amongst your competition and win the bid.

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THE DATA

We are dedicated to the numbers. We will repeat what's working and report it all so you can measure the results of the Done For You System easily.

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DESIGN FIRST

An easy to use website layout, checklists, templates, and roofing industry-specific tips will give your business a consistent image while showing off your services.

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MOBILE FRIENDLY

When you need roof repairs you want numbers now. Your future clientele can easily search and submit requests right from their cell phones.

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Find Out If Roofing Boost Is The Best Fit For Your Marketing Needs.

You may have something in place, you may need to start from the ground up. Roofing Contractors get results with Roofing Boost marketing partnerships, you can too.

Find Out If Roofing Boost Is The Best Fit For Your Marketing Needs.

You may have something in place, you may need to start from the ground up. Roofing Contractors get results with Roofing Boost marketing partnerships, you can too.

ABOUT US

We help Roofing Professionals compete in local markets with our Done For You System packages that convert online searches into leads so you can focus on your business.

770-637-1525

Roofing Boost is a full service creative digital media agency based out of Atlanta. We offer the best website design and marketing solutions for Roofing Contractors across the country. Roofing Boost is committed to delivering effective lead generating websites for roofing contractors and done for you marketing services for roofing contractors.